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Jonas Weigert on A/B Testing Beyond the Landing Page (QA)

As conversion optimization continues to mature and become adopted by more organizations, it's always interesting…

How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

Both your visitor and Google prefer your site to be fast. Increasing site speed has…

How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are…

Where Should You Start Testing?

You should splittest theheadline first! Bollocks. The images! What a load of crap. That's the…

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Rhett Norton

Rhett is the President of CRO at Disruptive Advertising .

For more than 6 years, Rhett was a consultant at Adobe/Omniture where he consulted for hundreds of companies. Rhett led the Target consulting team at Adobe where he grew the testing and targeting practice. He has consulted for and trained other consulting agencies including Accenture, RazorFish, and Deloitte. He has personally seen and developed thousands of tests and tested across every major industry with the biggest and best online companies.

I really would like to see the winning page from redbox.com but there site is down. Maybe you can add a screenshot?

Hi Jens, the winner of the test was the control. The current site is most like the control experience with a few minor modifications. Even though it was the control that won, it helped us learn about the site and visitor preferences.

Great post, Rhett! That just shows you how some elements or designs that work on some sites, even if similar, may not work on your site.

Also, a good point was made about how a lot of times we are too sentimental about landing pages, elements, design, colors, etc. We may like something and “think” it will work, but in reality, changing it could greatly improve conversions.

It really is all about testing and using the numbers to make logical decisions. Eliminate guessing and don’t think marketing is a one-size-fits-all industry.

Well said Justin.

Great article and very practical and straight-forward advice! Having real-life examples and data screenshots was very useful. Thanks for sharing.

Rhett, The thought that preppers are minimallistic, I find to be amusing… (SurvivalLife.com case study)…

The perspective of goat farmer, is far different, than that of a electrical engineer, migrant worker, city planner, a Federal Law Enforcement Officer or an International Space Station astronaut.

The environment, most relatable, will define the values and mindsets we carry from a tactile to the digital world…

I have been a student of human nature to decades. Married a European, have learned several languages, and when we got mad at each other, we always revert to our base culture, and language.

My Swedish wife, would go right into Swedish to chew me out, when the words in English failed her early on in our marriage… and after 27 years of marriage, English did just fine for her… LOL

Great insight, simple, concise, direct, and easy to implement… Thanks, Rhett. Glad you and Peep, connected and you choose to do this article… I’ve been enriched.

Thanks, Peep. David’ :)

Thank you for the informative and practical article!!

Comments are closed.

“We chose the term ‘lobes’ very carefully,” says Dr. Dave McComas, IBEX principal investigator and assistant vice president of the Space Science and Engineering Division at Southwest Research Institute. “It may well be that these are separate structures bent back toward the downwind direction. However, we can’t say that for certain with the data we have today.”

The team adopted the nautical terms port and starboard to distinguish the lobes, as the heliosphere is the “vessel” that transports our solar system throughout the galaxy.

The journey of our sun through interstellar space is currently carrying us through a cluster of very low density interstellar clouds. Right now, the sun is inside of a cloud that is so tenuous that the interstellar gas detected by IBEX is as sparse as a handful of air stretched over a column that is hundreds of light-years long. These clouds are identified by their motions. Image via NASA/Adler/U. Chicago/Wesleyan

IBEX data show the heliotail is the region where the Sun’s million mile per hour solar wind flows down and ultimately escapes the heliosphere, slowly evaporating because of charge exchange. The slow solar wind heads down the tail in the port and starboard lobes at low- and mid-latitudes and, at least around the Sun’s minimum in solar activity, fast solar wind flows down it at high northern and southern latitudes.

“We’re seeing a heliotail that’s much flatter and broader than expected, with a slight tilt,” says McComas. “Imagine sitting on a beach ball. The ball gets flattened by the external forces and its cross section is oval instead of circular. That’s the effect the external magnetic field appears to be having on the heliotail.”

The IBEX spacecraft uses two novel ENA cameras to image and map the heliosphere’s global interaction, providing the first global views and new knowledge about our solar system’s interaction with interstellar space.

“We often think we know what we’re going to study in science, but the work sometimes takes us in unexpected directions,” says McComas. “That was certainly the case with this study, which started by simply trying to better quantify the small structure incorrectly identified as an ‘offset heliotail.’ The heliotail we found was much bigger and very different from what we expected.”

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The EarthSky team has a blast bringing you daily updates on your cosmos and world. We love your photos and welcome your news tips. Earth, Space, Human World, Tonight.

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